10

YEARS OF EXPERIENCED

Whose That Girl… ??

Hey there! I'm Priyanka, a creative chameleon in the media world.

From acting, writing to producing, I’ve dabbled in every corner, picking up skills like souvenirs along the way. These days, I’m crafting killer promos at Sony, where every day is an adventure.

I started in front of the camera, then took a deep dive into writing, forayed into content creation,before finding my forte in promo production. This eclectic mix gives me a unique edge in every project I take on.

With 10 years of experience under my belt, I’ve become a versatile storyteller, seamlessly transitioning between long-form content like features and web shows, and short-form gems like sketches and parodies, as a writer and a producer who’s equally comfortable in both worlds.  I’ve had the pleasure of working with top-tier outfits like TVF, Alt Balaji, Pocket FM, and Fork Media.

Whether it’s pre-production, shooting on set, or the magic of post-production, I’ve seen it all and loved every minute. My diverse background means I can wear many hats, making me your go-to for turning ideas into engaging, high-impact content.

My Skills

I am skilled and experienced.

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2012-2014 UI Designer

Amazon

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2014-2016 UX Designer

Apple

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2016-2018 UI Designer

Google

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2018-2021 UX Designer

Startup

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My Services

I provide the best service for you.

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UI Design

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UX Design

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Web Design

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Branding

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My work

What Is She
Working On ?

WRITING  –  ” MY FIRST LOVE “

Storytelling has been my one true passion , my calling, since I was a kid, thanks to my granny’s enchanting tales and my love for literature. This obsession led me to English Honors at Delhi University and straight into the media world.

One of my proudest moments was writing two full episodes for TVF’s Girls Hostel Season 4,  where I also crafted the season’s story arc and detailed character beats. My journey continued with ALT Balaji, where I penned show bibles, pitches, screenplays, and dialogues, working on projects like Ragini MMS and The Cousin Show.

As a script analyst for Cinestaan’s “India’s Storyteller Contest, 2018,” I meticulously reviewed submissions, and at Leo Media Collective, I shaped high-end concepts, filtered scripts, and collaborated with diverse writers.

This love for writing fuels my work in promo production, it’s been a wild ride, and I wouldn’t have it any other way.

Production- a beautiful marriage

Right now, I’m enjoying the vibrant world of television at Sony, where I get to craft promos that truly captivate. I’ve had the privilege of working on almost all of SAB TV’s flagship shows, taking each promo from a spark of an idea to a polished final product. This gig has been an incredible journey of further sharpening my strengths in ideation, writing, and pitching while diving headfirst into new experiences. I’ve done everything from recce and shot divisions to creating storyboards and mood boards. Being on set, working side by side with directors and DOPs to bring our vision to life, has been an absolute thrill. I’ve also taken the reins in post-production, overseeing meticulous editing, grading, and sound design to ensure every promo shines. Collaborating with top-notch editors, grading artists, VFX wizards, and sound engineers has leveled up my technical game, all while keeping everything smooth and on track with organizational standards.

My gig was to conjure up trailers for a ton of audio shows from scratch. I’m talking conceptualizing, writing, and overseeing production to bring my wild ideas to life. And, let me tell you, it was a blast!I got to collaborate with an incredible crew of VO artists, engineers, editors, and  animators. We made some magic happen, folks! And, oh boy, creating animation trailers was a whole new level of thrilling adventure – so much to learn, and even more fun to create! As the writer and producer,  I have  penned promos that popped, and produced trailers that sizzled.  So, that’s my Pocket FM story in a nutshell – a whirlwind of creativity, collaboration, and pure, unadulterated fun!

 I’ve had the privilege of cooking up some amazing brand and sales campaigns with top-notch partners like Garnier, Girliyapa, and Head & Shoulders, from ideation to final delivery making clients’ lives easier, one campaign at a time. . From conceptualizing and writing catchy lyrics for ads to spearheading fun Women’s Day campaigns for SAB TV, I’ve proved I drove  revenue and made brands shine. My experience with Taarak Mehta Ka Ooltah Chashmah, SAB TV’s crown jewel, was a highlight – I helped Garnier leverage the show’s massive popularity to reach new heights.   I get it – campaigns are crucial! . That’s why I pour my heart and soul into crafting ones that resonate, engage, and convert. Whether it’s topical campaigns or brand ads, I’ve shown I can deliver the goods. 

I’ve had the privilege of expressing myself through various forms of content creation. I’ve written, acted, and produced a diverse range of projects, from humorous sketches that leave audiences in stitches to  clever parodies, and engaging snackable content perfect for social media platforms. I never thought I would use my hobbies of  rapping /singing as a producer but I did and blended them in my comedic writing. I’ve honed my ability to craft catchy rhymes, meaningful lyrics, and humorous scripts that resonate due to clever reimaginings of popular culture. 

Design is a relatively new skill I’ve acquired during my time at Sony, but boy, have I had fun! As a promo producer, I’ve supervised a plethora of design elements that bring a brand to life! Think end pages, L-bands, box bands, astons, show logos, time communications, and countdown bugs – I’ve made sure they all vibe together seamlessly across every platform ,  ensuring a cohesive visual identity ! And, let’s not forget those snazzy motion posters!